Colour Me Successful

UK-based illustrator Johanna Basford is the brains behind one of the hottest trends right now – colouring books for adults. She shares her success strategies

Acquiring technical skills: “I studied textile design at Duncan of
 Jordanstone College of Art & Design in Dundee, Scotland, specialising 
in silkscreen printing.”

Seizing opportunities: “After graduating, I was busy moving to London to work in a commercial textile design studio when I started getting orders for the hand-printed wallpapers I’d featured in my degree show. I then got more orders and some national press coverage, so it seemed silly not to pursue a path for which there was clearly a market.”

Using setbacks: “Initially I leased a studio, kitted it out for screen printing
and made very expensive patterns for interior spaces. Then the credit crunch hit and the market for luxury interiors plummeted. I was forced to rethink my practice completely. I realised that drawing was my passion and becoming an illustrator might be a good move.”

Having a distinct identity: “By concentrating on creating very intricate, hand- crafted designs in monochrome, I aimed to make myself stand out. I’m flexible and would never limit myself on a brief, but for the main part, I want to be known as ‘the girl who does the super-detailed black and white drawings’.”

Savvy self-marketing: “About five years ago I created a series of desktop wallpapers which could be downloaded free of charge. One of the people who liked them was my soon-to-be editor at publishing house Lawrence King. She dropped me an email asking if I’d like to work on a book.”

Source: engadget

Author: MC World

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