As the global sponsor for the highly popular UEFA Champions League, premium beer brewer Heineken has put together a bonus for the game and beer’s fellow fans.
Beer and soccer pretty much go hand in hand, and so Heineken has launched a range of limited edition trophy bottles to go with UCL fans’ days spent screaming at the screen while watching the event.
Every Heineken will feature a unique code under its bottle cap or pull-tab. Consumers who enter their code via USSD to *120*222# will stand a chance to win the experience of a lifetime. One lucky football fanatic will be flown to Berlin to experience the 2015 UEFA Champions League Final, pitch-side.
If you’re not lucky enough to win, just by entering, you will be invited, every match night, to choose a minute of the game, and win a share of R200 000 in prizes like TVs, smartphones and Adidas Heineken gear. Every minute of every game? That’s 90 chances to win every match night. Not too shabby.