The move to launch the station at the theme park, South of Joburg, came after a discussion with their client, Tsogo Sun.
With a huge expansion planned for the theme park to bring more entertainment for people who are living in the South of Joburg, Kaya FM Managing Director Greg Maloka says it made good business sense to launch the station at Gold Reef City.
“There is growth of an affluent market in the South and that market there has been neglected, which is why we thought it was best to launch a satellite studio that there,” he says. He adds that there are also a lot of exciting plans for the theme park.
“There is a huge expansion plan to create a bigger theme park at Gold Reef City,” he said.
The station is also hoping the move will generate more exciting content. “In terms of long-term thinking, the Southern story is missing. People only think of Soweto, when they think of the South, but there is more to it than that. So in the long run we are thinking of ways of how we can move that idea and resurface the content that lies there,” Maloka said.
The development at Gold Reef City is part of an expansion plan that was announced by Tsogo Sun in April 2013. The hotel and casino operator said they were going to spend R750 million to revamp Gold Reef City and Silver Star Casino in Muldersdrift, Krugersdorp.
The expansion plans included getting more restaurants, extending the casino and introducing cinemas. “In addition, the ever popular Gold Reef City Theme Park will receive additional food and beverage outlets, improved access systems and an improved linkage to the casino complex.” Tsogo Sun CEO Marcel von Aulock told Business Day at the time.
Source: Destiny Man