South Africa: What’s in a Name? PJ Powers Disagrees With a Liquor Store Advert
Jun25

South Africa: What’s in a Name? PJ Powers Disagrees With a Liquor Store Advert

ANALYSIS The free market is a ruthless place where gazillions of products and brands compete for the attention of potential consumers. It is a space where a colour, a few bars of music or even a typeface can come to be associated with a product, service or brand. In this noisy marketplace, established and iconic celebrities too can be used to promote or “push” just about anything – usually with their permission, of...

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Amstel Lite ordered to change packaging
Feb13

Amstel Lite ordered to change packaging

The Advertising Standards Authority of SA (ASA) has ordered Amstel Lite to return to the drawing board as it rules the beer’s packaging is too similar to Castle Lite, its biggest competitor Amstel Lite, SA’s newest player in the light beer market, has three months to change the appearance of its beer cans and six-pack wrapping. The ruling which was issued last week follows a complaint laid by Castle Lite manufacturer South African...

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