Amstel Lite ordered to change packaging
Feb13

Amstel Lite ordered to change packaging

The Advertising Standards Authority of SA (ASA) has ordered Amstel Lite to return to the drawing board as it rules the beer’s packaging is too similar to Castle Lite, its biggest competitor Amstel Lite, SA’s newest player in the light beer market, has three months to change the appearance of its beer cans and six-pack wrapping. The ruling which was issued last week follows a complaint laid by Castle Lite manufacturer South African...

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