Castle or Black Label? What Does Your Beer Say About You?
Oct17

Castle or Black Label? What Does Your Beer Say About You?

Do you ever think about what the advertising for the beer you drink says about you? Are you downing the cool beer, the beer for average guys, the working man’s beer, or the beer for metrosexuals? Beer ads have long been an interest of mine. I devoted a chapter of my doctoral thesis to the Castle Lager rainbow nation campaigns of the 1990s, and since then I’ve kept an eye on commercials for a beverage I rarely, if ever, consume. (I’ve...

Read More